A story to tell
Circa 1993
The Healthy Back Bag began as a collaboration of science and function and along the way has evolved into a stylish everyday multi-purpose bag. Not ‘just another bag’, it has a longstanding history as a healthy alternative to a backpack or handbag intentionally designed to help people live more comfortably.
History
The Healthy Back Bag® began in the USA as an idea Margery Gaffin had after undergoing back surgery due to a roller-skating accident in the late 80’s.
“My back was the inspiration for the HBB. I suggested we design a bag that hugged the body and didn’t cause back and neck pain. The first Healthy Back Bag ever made was black leather. Other materials followed, but leather is the classic that started it all.” – Margarey Gaffin
Irwin Gaffin was one of the foremost leather craftsmen in the USA and had been designing high quality leather bags for over 25 years.
“I began my career as a leather worker in the late ’60’s. Leather became my life back then and still is. I began my work on horse gear, but transitioned to soft structured leather bags early on, became one of the top 10 USA leather craftsmen in the ‘70’s and have continued my trade for over 40 years. In 1987, AmeriBag began by building my designs in leather, and to this day we still hand-build custom leather bags.” – Irwin Gaffin
Our Product
It's all about the shape.
The healthy Back Bag is an alternative to a backpack intentionally designed so you can live more comfortably.
The ergonomic shape of the bag hugs the natural curve of the back, distributing the weight evenly down the spine. Strategic pocketing keeps your possessions organised, but also shares the weight evenly around the bag. All this makes the bag feel lighter, puts less stress on your neck, back and shoulders, and both looks good and feels good.
Our Team
We have a small but mighty team based out of our office in De Beauvoir, East London.
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Priscilla Chase
Managing Director
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Beate Hummel
Operations Manager
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Karen Diffin
Customer Service Manager
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Clare Elson
PR & Marketing
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Shelby Tuinman-Bell
Creative Brand Manager
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Will Jarrett
Ecommerce & Marketing Coordinator
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Evelyn Males
Sales Manager
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Nancy Evans
Global Business Development
Let your HBB journey begin!
You've heard our story and met our team, all that's left to do is find your perfect Healthy Back Bag.